Let’s imagine that you had a sudden urge to be creative. And not just any old form of creative, but creative at a really top level. Nobel Prize winning creative, that sort of thing.
“Oh no,” you might say, “I could never do that. I plod along and do my bit, and sometimes come up with some interesting ideas, but Nobel Prize….”
Which is a fair enough answer. But some research by a very well recognised researcher (Franz Messerli) of the St Luke’s Roosevelt Hospital in New York, has suggested that there is a way to stimulate your creative output.
A way, in short, of upping your level of creativity.
And amazingly the approach is not difficult or painful. Unless you don’t like chocolate.
Because it seems that Dr Messerli has shown that there is a direct relationship between the number of Nobel Prizes a country wins over the years and the amount of chocolate consumed by the natives of that country.
Now of course we would always assume that the technological advancement of a country, and the number of people in that country, ought to have an effect on whether a citizen of that land wins a Nobel.
So Dr Messerli took the population size into account and found that the country in which (per person) there was the highest consumption of chocolate (Switzerland) also produced the most Nobel Prize winners per head of population.
The good doctor even went on to calculate that the lowest level of chocolate consumption which could do the trick was 2kg a year. What’s more the more you eat, the better your chances (although there must be a point at which the consumption of chocolate becomes so great that your increased chance of dying of over-consumption of chocolate exceeds you chance of producing Nobel Prize winning research).
Of course this result of chocolate consumption does not only relate to Nobel Prize winning. It logically must relate to all types of creative activity (although it seems no one has gone further with the research).
My guess is that the writing of top selling books probably relates to chocolate consumption. The same is true with all other creative fields – from painting to nuclear physics.
The logic behind all this is the brain-boost that is given by chocolate – that extra fizz that you get from having eaten some.
But I wonder if the type of chocolate eaten affects the result. After all, there is a lot of difference between a bar of Toblerone and a bar of Cadbury’s milk chocolate, in terms of the amount of cocoa included.
Eric Cornell, the physicists who got the Nobel for physics in 2001 backed up the findings. “I attribute essentially all my success to the very large amount of chocolate that I consume” he told a Reuters correspondent. He particularly endorsed dark chocolate as “the way to go”.
There is one other point however. Whatever you do, don’t risk losing all your chocolate inspired work by just keeping it on your computer. Computers can crash, be hacked, be destroyed in fires and so on, or get bits of chocolate stuck between the keys or in the hard drive (although I admit that last option is unlikely).
So by all means write using Word or a similar program, but also print out your work, and put it in a storage facility. Admiral provide one of these.
Based in the West Midlands, we offer a secure document storage service.
There’s more information on our website or give us a call on 0800 783 9516.